“That’s the market,” said Andrea Wood, associate director of Zocalo Group, the Chicago marketing firm that handles social media for Nissan. “It’s parents — moms and dads. And these bloggers are people who have a very dedicated following there.”
In its newest marketing campaign, Nissan notes, “The Nissan Quest is about to take on the toughest job on the planet: parenting.” After a recent drive in California, I cobbled together a list of cool innovations that the 2011 Quest brings to the market.
Great styling: A minivan doesn’t have to look like a minivan. With its smooth surfaces, crisp back corners and wide swaths of privacy glass, the 2011 Quest is a looker. The vehicle rides low and wide with small triangle windows in the front door (for increased visibility), stand-out features, including black sash molding, chrome trim and a even a rear roof spoiler.
Available features: Power sliding doors that unlock and open with a single touch — a must for parents with arms full of kids and groceries. An ample-sized Conversation Mirror folds down to give the driver a view of second and third row passengers — there’s no need to turn your head to talk to the kids.
A tire pressure monitor engages the horn when tires are refilled to the correct amount of air pressure. Dual glass moon roofs open to provide air to front and rear passengers. Second row power windows are a fabulous addition for back seat passengers. Standard quick release fold-flat second and third row seats (third row power-return seatback on LE) create a flat-load floor.
Nissan’s cutting-edge climate control system reduces allergens and odors in the cabin. Sliding door step-in height is lower than competitive minivans, which makes the vehicle easier to enter and exit (especially for kids and seniors.) There’s also theater seating in second and third rows with available rear 11-inch color monitor.
Quick Comfort heated front seats start by warming the body parts (thighs and hips) that are most sensitive to heat. Then to maintain a cozy feeling, the heater increases warmth on body pressure points. A Blind Spot Warning System and RearView Monitor provide added safety.
Plenty of power, easy to handle: Nissan’s 3.5-liter V-6 provides 260 horsepower and 236 lb.-ft. of torque and is coupled to a Continuously Variable Transmission. The EPA has rated its fuel economy at 19 miles per gallon city and 24 mpg highway. The Quest has a tight turning circle of 36.1 feet (great for parking lots), plus a smooth four-wheel independent suspension. The 2011 Nissan Quest is available in S, SV, SL and LE trims with a starting price of $27,750. — Holly Reich, Motor Matters
Manufacturer photo: The new 2011 Quest marks Nissan’s return to the minivan segment. Designed with purpose inside and out, the 2011 Quest offers functionality, unique styling and comfort for all occupants. The boldly styled Quest features one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof and the Advanced Climate Control System. Standard Quest features include quick release fold-flat 2nd and 3rd row seats, always-available rear storage and Nissan Intelligent Key with Push Button Ignition.
Copyright, AutoWriters Associates Inc., 2011