Down the Road
Reader Engagement – it’s what we do
Engaging readers has to happen fast. It has to happen right. Getting eyeballs to your content is about making the message relatable, personable, believable. And it’s what we do. Niche content helps you find your audience. Automotive specialty content relates … Continue reading
Kia: hamster sensation leads to celebrity endorsements
Kia ranks in the top 10 of all automakers on the J. D. Power quality rating scale, ahead of Lexus and Mercedes-Benz. That’s just one of the recent awards for Kia, which also has been rated as the best value … Continue reading
Made in America: U.S. Jobs by Foreign Makes
Ever since Toyota opened its first manufacturing plant in the U.S. in the early 1980s, foreign manufacturers have been growing their factory presence here. Today, more “foreign” cars are made in America, such as Korean companies Kia and Hyundai; German … Continue reading
Cadillac to NYC: `If I Can Make it Here…’
Yes, it’s true. Detroit’s claim to luxury is moving to a low-key neighborhood in New York City. Uwe (pronounced U-vay) Ellinghaus, Cadillac’s new chief marketing officer, is setting up his shop and Cadillac’s new corporate headquarters in modern loft offices … Continue reading
Smartphones, Car Connectivity: Consumers Want It
Automotive companies saw the need for smartphone-to-car connectivity way before most of us mere car mortals even thought about it. After years of trial and error they’re getting it right. In-car connectivity has become more user-friendly, seamless to use, and … Continue reading
Coming to Consumers Soon: 2015 and Beyond
Planning next year’s family vacation is long-range thinking, but it’s nothing compared to long term plans of automakers. It takes as many as five years to get a new car model from concept, engineering, and design into production and … Continue reading
Roger That: Ford Speeds in New Police Pursuit Cars
I remember when the late actor Paul Newman made headlines for putting a 351-cubic-inch, 300-horsepower Ford engine into a 1963 Volkswagen Beetle, turning it into a super Bug. Ford isn’t putting quite such a powerful engine into the new … Continue reading