Consumer Interest Trends

Three 2018 Sedans to Watch

1_ 2018 Lexus LS 500_ dtr

Bucking the tide of compact crossover sport utility vehicles, three 2018 cars from Japan’s Toyota and South Korea’s Kia are sparking renewed consumer interest in four-door sedans. These sedans are being unveiled at a time when crossover utility vehicles, especially … Continue reading

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America Makes Tons of Steel: Big on Automotive

1_ dtr_ FCA_Chrysler Brampton Assembly Plant

Let’s assume that you’ve never thought about what materials make up your vehicle. Fair enough: We’re looking for convenience, style, and connectivity when we shop for a car. Most drivers don’t investigate how they are being protected. Engineering is left … Continue reading

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Driverless Cars: Fear Not the New Frontier

2_ dtr_ BMW iNext interior

There are two schools of thought about driverless cars: 1.) it’s terrifying, and 2.) it’s an exciting frontier. Regardless of which school you belong to, get ready, because the autonomous vehicle beehive is buzzing. We hear about how big auto … Continue reading

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Kia is Killing It

5137_kia

“Kia is killing it,” I said to my colleague when I saw the results of Kia’s 2015 car sales to date. Kia is on an historical roll with car buyers. Its U.S. headquarters issued a statement that June sales capped … Continue reading

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Reader Engagement – it’s what we do

2_ 1958 MGA _ beach

Engaging readers has to happen fast.  It has to happen right.  Getting eyeballs to your content is about making the message relatable, personable, believable.  And it’s what we do. Niche content helps you find your audience. Automotive specialty content relates … Continue reading

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Who is Motor Matters?

Connie Keane auto blog

Who is Motor Matters? The deep details to this question are found on the Connie Keane Blog. I hope you make a pit stop to that page, but since you’re here now, let’s do a quick walk-around.  We are a … Continue reading

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Kia: hamster sensation leads to celebrity endorsements

PIERCE BROSNAN MAKES THE ?PERFECT GETAWAY? IN THE ALL-NEW  2016 SORENTO DURING KIA MOTORS? SUPER BOWL COMMERCIAL - HI-RES

Kia ranks in the top 10 of all automakers on the J. D. Power quality rating scale, ahead of Lexus and Mercedes-Benz. That’s just one of the recent awards for Kia, which also has been rated as the best value … Continue reading

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