Automotive Female
Women Auto Know: Roadside Breakdowns
It might be a mysterious thumping under the hood. It might be an overheating radiator. Or it might be as simple as a dead battery or a flat tire. Whatever the emergency, you can bet it will be inconvenient; depending … Continue reading
Car Tech Gets Disruptive to Give Humans Better Days
Automakers are building smart mobility services, offering new safety technology and working on better ways to interact with drivers. At the 2018 Consumer Electronic Show, Ford’s CEO Jim Hackett told how the automaker is being reengineered to help lead the … Continue reading
Women Auto Know: The Right Pickup
An adventuresome woman very likely needs flexible transportation to haul her toys and young family. She may find a traditional sedan is “too small,” but may not want the “too large” cost, fuel economy, and dimensions of a full-size … Continue reading
Women Auto Know: Savvy Shop Skills
The new-for-2015 models are rolling out, and dealers are clearing 2014 inventory off their lots to make room for them, which means these next couple months are the best time to get a great price on a vehicle. While most … Continue reading
Women Auto Know: You Are in Driver’s Seat
Women are dominating the automotive marketplace as they become a more influential consumer segment than men. This is according to a recent Frost & Sullivan study. According to research on marketing, women control $3.3 trillion in consumer spending, are responsible … Continue reading