Automotive Female

Women Auto Know: Roadside Breakdowns

It might be a mysterious thumping under the hood. It might be an overheating radiator. Or it might be as simple as a dead battery or a flat tire. Whatever the emergency, you can bet it will be inconvenient; depending … Continue reading

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Car Tech Gets Disruptive to Give Humans Better Days

Automakers are building smart mobility services, offering new safety technology and working on better ways to interact with drivers. At the 2018 Consumer Electronic Show, Ford’s CEO Jim Hackett told how the automaker is being reengineered to help lead the … Continue reading

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Women Auto Know: The Right Pickup

2015 Chevrolet Colorado

   An adventuresome woman very likely needs flexible transportation to haul her toys and young family. She may find a traditional sedan is “too small,” but may not want the “too large” cost, fuel economy, and dimensions of a full-size … Continue reading

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Women Auto Know: Savvy Shop Skills

The new-for-2015 models are rolling out, and dealers are clearing 2014 inventory off their lots to make room for them, which means these next couple months are the best time to get a great price on a vehicle. While most … Continue reading

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Women Auto Know: You Are in Driver’s Seat

2015 Chevrolet Spark

Women are dominating the automotive marketplace as they become a more influential consumer segment than men. This is according to a recent Frost & Sullivan study. According to research on marketing, women control $3.3 trillion in consumer spending, are responsible … Continue reading

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